Brand Strategy & Creative Agency

We build brands that make companies smile

Company Smiles is a London-based branding consultancy helping ambitious businesses craft identities that resonate, connect, and drive growth.

Trusted by forward-thinking brands across the UK

Branding services that put the smile back in business

01

Brand Strategy

We uncover what makes your company unique and build a strategic foundation that guides every touchpoint of your brand.

  • Brand Positioning
  • Audience Research
  • Brand Architecture
  • Tone of Voice
02

Visual Identity

From logo design to comprehensive brand systems, we create visual identities that are distinctive, flexible, and built to last.

  • Logo & Wordmark Design
  • Colour & Typography Systems
  • Brand Guidelines
  • Asset Libraries
03

Creative Direction

We bring brands to life through campaigns, content strategy, and creative execution that speaks to your audience.

  • Campaign Concepts
  • Content Strategy
  • Art Direction
  • Brand Photography
04

Digital & Web

Your brand deserves a digital presence that performs. We design and build websites that reflect your brand's personality.

  • Website Design
  • UI/UX Design
  • Digital Brand Systems
  • Social Media Templates

We believe great brands aren't just seen — they're felt

Founded in 2018, Company Smiles has grown from a small studio in Shoreditch to one of London's most trusted branding consultancies. We work with startups, scale-ups, and established businesses across the UK to create brands that leave a lasting impression.

Our approach is simple: listen deeply, think strategically, and design beautifully. Every project starts with understanding your business, your audience, and your ambitions.

120+ Brands Transformed
7 Years in Business
14 Team Members
Learn More About Us
Our Studio, Charlotte Street

Brands we're proud of

Northwind Tech — Complete Rebrand

Northwind Tech

Brand Strategy, Visual Identity, Website

Elm & Oak — Brand Identity

Elm & Oak

Visual Identity, Packaging

Foxley & Co — Campaign

Foxley & Co

Creative Direction, Campaign

“Company Smiles completely transformed how we present ourselves to the world. They took the time to understand our values and delivered a brand identity that genuinely represents who we are. The team is exceptional.”

How we work with you

01

Discovery

We start every engagement with deep research and workshops to understand your business, your market, and your goals.

02

Strategy

We define your brand positioning, messaging framework, and creative direction based on real insight, not guesswork.

03

Design

Our designers craft a visual identity system that brings your strategy to life across every touchpoint.

04

Launch

We support your brand rollout with guidelines, assets, and training to ensure consistency from day one.

From the Company Smiles blog

12 February 2026

Why Your Brand Needs More Than a Logo

A logo is just the start. Here's why a comprehensive brand strategy is essential for long-term business growth.

28 January 2026

The Psychology of Colour in Branding

How colour choices influence perception, build trust, and drive customer behaviour in ways you might not expect.

15 January 2026

Rebranding vs Brand Refresh: Which Do You Need?

Understanding the difference can save you time, money, and ensure you make the right investment for your business.

Ready to make your brand smile?

Let's chat about your project. Whether you need a full rebrand or a brand refresh, we'd love to hear from you.

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